Green Start
FREE Green Start licenses for Peak District & Derbyshire accredited accommodation
and attractions!
From holiday parks to hotels, self catering units to campuses, guest accommodation
and hostels to small and large attractions - green places to stay are increasingly
being sought by consumers*. For VisitBritain to promote a tourism business with
green credentials it needs to be recognised by an independent certification scheme.
A number of sustainable tourism award schemes operate within Britain For example,
the Green Tourism Business Scheme (GTBS), the David Bellamy Awards and the Peak
District National Park Authority Environmental Quality Mark (EQM). Green Start
is a stepping stone to help you increase the green credentials of your business
so in the future you can apply for one of the certificated award schemes.
Businesses within a green scheme, which is validated by VisitBritain will benefit
from:
- being searchable on VisitBritain.com and enjoyEngland.com
- made available for press coverage
- being available to be used in digital and off line marketing campaigns, where
sustainability is featured
Green Start is new for the industry and is a significant attempt to move the
critical issue of sustainable tourism from being relatively niche and misunderstood
into the mainstream of the tourism industry in England. The innovative software
that participants will be using has never been used before in this industry, although
it has been tried and tested in many others. As such Visit Peak District &
Derbyshire are offering a number of businesses that want to learn more about sustainability
the opportunity to join in and try this out free of charge. VisitBritain are undergoing
a pilot of the scheme which includes some Peak District and Derbyshire businesses.
The full licence is available from September 2008.
This is a limited offer until licences run out - apply now so you don’t miss
out!
*Enjoy England research 2007 reported “All things being equal, a sustainable
option will be chosen, and some are even willing to pay more”.