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Events & Training

Thursday 11th September 2008
Town Hall, Matlock
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
 
Wednesday 17th September 2008
Lee Wood Hotel, Buxton
 
Search Engine Optimisation (SEO) is one of the most important aspects of internet marketing for small and medium sizes businesses; when done right, it provides the most cost-effective means of getting website visitors. SEO is centred around ensuring that your website’s content is created and structured in such a way as to be both visually appealing whilst including the factors that are crucial if your website is to be listed highly on the major search engines. This one-day action planning workshop will guide you through the most important principles of search engine optimisation.
 
 
Wednesday 17th September 2008
Pride Park Stadium, Derby
 
Running your own business can often be a lonely experience, that's why seeking some advice and support can often help when thinking about business growth, developing new ideas and assessing where you want to be as a business. This event will provide you with information about how using a business leader as a sounding board for your ideas through the Mentoring for All programme, can reap real business benefits.
 
 
Thursday 18th September 2008
Denby Pottery Visitor Centre
 
Families are a significant market for domestic tourism and are likely to remain so.  Evidence shows that family spending is set to increase.  Despite the growth in popularity of overseas holidays, 59% of families still take a domestic break.  Compared to UK holidays as a whole, family trips are likely to be longer - four or more nights (Mintel Family Holidays UK Report June 2004).  Families are also an important contributor to secondary spend such as food and drink.
 
 
Monday 22nd & Tuesday 23rd September 2008
Renishaw Hall
 
Renishaw Hall and University of Derby are hosting a free Wine Sourcing Workshop on 22nd and 23rd September 2008 at Renishaw Hall, near Chesterfield. The event is FREE to businesses based in the Derbyshire and North Nottinghamshire area and is aimed at hoteliers and restaurateurs keen to further their knowledge of wine. The course includes a tour of the vineyard at Renishaw Hall to see the harvest and meet the head gardener, sessions on how to put together a wine list from a wine expert, information on wines from around the world, matching wine with food and a workshop with wine merchant, Playford Ros.
 
 
Wednesday 24th September
Barceló Buxton Palace Hotel
 
Are you an ICT enthusiast, always looking out for ways to use it to improve your business?  Or are you struggling to get to grips with the Internet, broadband and mobile technology and unsure how they can help?
 
If so, book now to attend one of the Derbyshire WellConnected ICT showcase events funded by Derby & Derbyshire Economic Partnership.
 
 
Tuesday 30th September 2008
Pavilion Gardens, Buxton
 
Have you ever wanted to find out how to get a share of all the Public Sector spending that is currently taking place in the Peak District? This event will provide you with an opportunity to find out how to access a wide variety of potential contracting opportunities, in both public and private sectors.
 
 
Wednesday 1st October 2008
Lee Wood Hotel, Buxton
 
For many businesses “being found” on the Internet is crucial. While there can be no substitute for your website appearing high in the “free” or “natural” search engine listings, the reality is that in practice this is difficult to achieve. Pay per click marketing or PPC can be used to get top positions in the search engines, even when you cannot get positions in the natural results. This one day workshop provides a strategic overview of what you need to know to set-up your PPC campaign. It will provide an introduction to developing, structuring and managing a successful and cost effective PPC advertising campaign and how to make sure that when potential customers land on your site it results in an enquiry or sale.
 
 
Thursday 2nd October 2008
University of Derby, Buxton
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
 
Tuesday 7th October
Pride Park Stadium, Derby
 
Are you an ICT enthusiast, always looking out for ways to use it to improve your business?  Or are you struggling to get to grips with the Internet, broadband and mobile technology and unsure how they can help?
 
If so, book now to attend one of the Derbyshire WellConnected ICT showcase events funded by Derby & Derbyshire Economic Partnership.
 
 
Wednesday 15th October 2008
Lee Wood Hotel, Buxton
 
The advantages of email marketing are many. They include the ability to distribute targeted information to a wide range of specific, potential customers at a relatively low cost. Compared to other media investments such as direct mail or printed newsletters, email marketing is much less expensive and an exact return on investment can be tracked. This workshop covers all aspects of planning, designing, running and measuring an email marketing campaign and also introduces low cost tools and methods to help get you started. Delegates will leave the workshop with an action plan that allows them to deliver their first campaign.
 
 
Thursday 16th October 2008
Town Hall, Matlock
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
 
Thursday 21st October 2008
University of Derby, Buxton
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
 
Wednesday 29th October 2008
Lee Wood Hotel, Buxton
 
Companies often set-up their PPC campaign with little understanding of all the campaign options available, bidding strategies, or how the search engines actually decide which ad will get the top positions and how much they will pay. During this advanced session we will take the more experienced PPC practitioner through some of the options that are now available when using Google PPC. The workshop will explain how you can use different campaign options to target specific types of customers. In addition the workshop will demonstrate how Google "quality score" works; in order to show you how to optimise your campaigns and use different bidding strategies. We will also explain how to increase conversions rather than just focussing on traffic generation.
 
 
Thursday 6th November 2008
Dove Farm, Ellastone, Near Ashbourne
 
A great opportunity to gain an insight, for FREE in to the assessment process for Self-Catering accommodation.  Learn how to get a star rating or increase your stars if you have 2 or under currently.  We would like the Peak District and Derbyshire to be able to offer the best quality accommodation for our visitors and want to help you with your business.

Mock Assessments are primarily aimed at self-catering providers who are considering joining Quality in Tourism’s Assessment Scheme or wish to improve your star rating.  Get over that ‘fear factor’ so that you are not worried about what the assessor will say and do when he/she arrives to assess your property. 
 
 
Thursday 13th November 2008
Town Hall, Matlock
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
Tuesday 18th November 2008
Barcelo Buxton Palace Hotel
 
Details coming soon...
 
 
Thursday 27th November 2008
University of Derby, Buxton
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
Thursday 11th December 2008
Town Hall, Matlock
 
Guestlink Online is a FREE product that enables you to amend certain accommodation details and importantly, your availability and prices. It also allows you to promote special offers and short breaks and, if you choose, allow visitors to make either real-time bookings or enquiries about availability. Providers wishing to use Guestlink Online are expected to attend a workshop to ensure that they are able to make full use of the functionality.
 
 
Tuesday 27 January 2008
The Peak Conference Centre, Alport near Bakewell
 
This event helps you gain a better understanding of environmental and sustainable tourism issues, which will help to reduce your business costs and develop a competitive edge. This definitive one-day course includes a mix of inspirational presentation, stimulating group activity, essential tips and individual action planning.
 
The course is aimed at creating understanding of the overall importance of environmental and sustainable tourism issues as well as how to take advantage of these to boost business performance.
 
 
Tuesday 3rd February 2009
The Lee Wood Hotel, Buxton
 
This definitive one-day training course includes a mix of inspirational presentation, stimulating group activity, essential tips and individual action planning. The course will create an understanding of the importance of providing great customer service to customers with disabilities as well as knowledge about how to do so. 
 
 

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